Knowing your target group. In business you can excel brilliantly by knowing your main customers, but you can also fail miserably by targeting incorrectly. The latter was done by Niels Postma, founder of Tapp.online. With his startup he adds intelligence to paper.
Rick van Geloven
A painful moment with soccer hero Sjaak Swart. is rarely experienced. But Rick van Geloven was (sadly to say) one of the lucky ones! Thanks to the snugly fitting outdoor blankets of his startup Belieff, the substitutes are tucked away nice and warm.